Arguments with Pathos

For my argument with pathos I choice an advertisement from the newspaper.  The advertisement had a picture of two older people, a man and a woman, on the edge of a dock over looking a lake with beautiful flower pots on the edge of the dock.  The advertisement was using pathos to try and encourage older people to "enjoy a new view of retirement living".  The advertisement showed all of the privileges of their retirement home as compared to others.  For example, this retirement home had a "carefree retirement living", "spacious apartments", "assisted living", and much, much more.  This article was appealing to people's emotions, first off, by the picture which catches your eye at first glance.  Two older folks looking through this newspaper would find this article very appealing because they see people just like them living a very peaceful lifestyle at a very relaxing retirement home.  In turn, they two will want to be living at this peaceful retirement home like the two people in the picture.  Also, when they further look at the advertisement they will see all the other things that are appealing to them, like the carefree living area and spacious apartments.  By focusing on the emotions and knowing what older folks are looking and striving for in a retirement home, this advertisement does an excellent job of trying to appeal to an elder age group of people.